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Comment by amingilani | Hacker News Reader

> Microsoft was led by stellar results in the Azure cloud computing, LinkedIn and cloud-software segments, with only one laggard: The Xbox gaming business and its related services.

The title should be changed to Microsoft is killing it in all businesses except for Xbox gaming, IMHO.

Edit: I meant on HN, since the guidelines say: "please use the original title, unless it is misleading or linkbait"

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And for those out of the loop, Microsoft announced a new Xbox at E3 this year, making this quite clearly the quiet-period before a new product release.

Has it not been clear this whole decade that Sony has been killing it on the console gaming front?

The exclusives alone.....

If that would be the headline, there would be no reason at all to click on the story.

IIMHO if the title tells you everything about the story, it's not much of a story.

In this case there was a lot in the story but not stuff I cared about so the title would have sufficed.

I really hate clicking on a title and reading what amounts to a single-sentence article padded out.

Except if you're actually interested in the story?

If you're interested in the details, surely telling people that Xbox is the one which isn't "killing it" isn't going to stop them clicking on the link?

I think I’d agree with you if it were an offline medium like a magazine or newspaper, or an online subscription where they’ve already captured revenue and it doesn’t matter if you follow through reading or not.

But if it’s ad-based then I think a bit of a tease is okay. This isn’t classical click bait. I think it’s okay.

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