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I think the idea is choice. A device maker could make a dumbed down version for mom and a power user version for you. The iPhone is somewhere inbetween.

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The problem with this model is the barrier of set-up. The mom who craves simplicity can't be the one setting up the device.

Any product with the promise of 'simplifying complexity" has to overcome this problem, and no one has solved it as of yet.

Who says the mom would be setting up the device? It would be easy enough for your cell phone carrier to setup and customize their own interface/variant of Android phone.

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