You're better off trying to impress eco-friendly memes on the offspring of people who insist on breeding no matter what. The notion of having kids to fight climate change is silly at best.
Even if you only look through the lens of offspring's ability to impact climate, then having children is essential unless you think changing the climate can be done in a single generation (the current one).
Until then, the decision for fence-sitters is whether or not to shrink the window. Encouragement toward them should be in the direction of not to.
Genes that predispose people toward selfless, bigger-picture thinking will snuff themselves out while genes that promote selfishness proliferate.
I don't think it's clear at all that a lower birthrate is a good thing.
http://worldpopulationreview.com/countries/total-fertility-r...