So basically you want newsweek to lie in order to promote a social cause? Because right now it is unusual, so that is how they should report it.

Isn't that called propaganda, and is the job of the government and ad agencies? (And they've both certainly done it successfully for plenty of causes they've decided were important.)

Journalistic integrity is important - even if it goes against your social cause.

This is a very common complaint about journalists, that by reporting on it, they are causing it. It might be a valid complaint, but any attempt to fix it makes it worse.