Reusing and recycling are tactical.
If your strategy is in place, use all the tactics that contribute to it. But if you don't have your strategy in place, tactics can do nothing or even move you backward.
Corporations like recycling because it promotes growth -- the opposite of reduction.
We are stepping on the gas, thinking we're stepping on the brake.
Covered in episode 183 of Leadership and the Environment: http://joshuaspodek.com/guests/rants-raves-monologues-volume...