The 30k number that the website gives in the beginning is talking about the number of transactions that have not yet made it into a block but are currently being replicated among nodes in the network. Each transaction includes a bounty to be paid to the miner that includes it in a block. Most of these 30k pending transactions have a low fee and are usually ignored by most miners, but may eventually make it into one when an altruistic miner manages to mine a block, or when a greedy miner has no better options. If they don't make it into a block relatively soon, nodes will stop replicating them.