Seems like a big miss on their part. I love Netlify and I use them for my personal site. When I got their newsletter email announcing this, the first thought that entered my head was: "Finally! I can take Google Analytics off my site. About time a serious contender took on GA."
Unfortunately this costs $108/year more than GA. And while there are a couple of GA alternatives out there, having the financial backing of someone like Netlify makes a big difference. I don't want to think about analytics, I just want to know roughly how much traffic my site is getting, not having to worry about an open source project dying in the next year and having to find yet another replacement.