> In other cases, Mr Rose said, dealers cancelled the credit card transaction with which they had bought a key, after selling it on.
> By the time Steam chased this up and voided the sale, gamers may have tried the title out and moved on, never noticing they had lost access as a consequence, he said.
So maybe the chargeback process just needs to be faster. Or the games need to be longer maybe. I'd be curious to know how long the current process takes.