Interesting, looking at the indiegogo page... "Fast as LCD" - is that true?
They wrote their own software so that the display isn't doing a hard refresh every time the display changes, the downside is there is some ghosting, which is what the hard refresh on kindles will remove.
I use keyboard shortcuts extensively to the point where I rarely use a mouse so I can work with the low framerate of the first gen. It even forced me to get better with using keyboard shortcuts and now I have little to no problems with it.