The part I didn't really include is their list of 7 requirements, which are... 1-The acceptable A/V container formats (e.g. Fragmented MP4, WebM, etc.); 2-The acceptable audio and video codecs (e.g. H.264, VP8, AAC, etc.); 3-The streaming protocol (e.g. HTTP, RTP, etc.); 4-A way for the streaming protocol to adapt to available bandwidth; 5-A way of conveying information about available streams and other parameters to the streaming player module; 6-A way of supporting protected content (e.g. with DRM systems); 7-A way of exposing all this functionality into HTML5

So...yeah, definitely DRM. And not coy, as you point out.