Nature doesn't exists in the modern city, I wouldn't even be surprised if some people born after 2000 haven't seen stars in their entire life.
It's like when you have to do your homework but postpone it until the very last moment. Your profs tell you to work, your parents too, even your friends, and you know deep down that you're wrong, but you don't give a shit until you get the grade and think "if only I ...".
First world countries won't wake up until it gets bad (famines, war and mass immigration bad), until then it's just insects, birds and slightly warmer climate, surely people have bigger problems in their daily lives ...
https://timeline.com/los-angeles-light-pollution-ebd60d5acd4...