For 5 damn years the Air didn't get a Retina display. Right now, I can't buy 2.8Ghz Macbook Pro unless I get the TouchBar. I can't buy an Air unless I settle for much lower specs.
The dongles and USB-C are a mess. The 2-meters-at-most charging cables are a downgrade which will mean shorter battery life due to lesser plugging in. The lack of Magsafe is a downgrade, they removed a feature. The lack of any port variety which my 2013 Macbook Air did exceedingly well is a major downgrade. Consumers must carry a variety of dongles because the laptops don't offer a variety of ports.
Profits are fine as long as they don't lead to perverse behavior. Apple needs to stop playing these fucking games and ship some pragmatism.
The Apple of Cook is reminiscent of the Microsoft of Ballmer. He is totally out of touch with the product -- the very thing that Jobs inculcated.