The story is about this info being exposed to users just browsing the site, and the reaction that elicits. Someone seeing the tags inline in their feed by a glitch will tend to have a very different response than someone who is asked to view source and look for it.
I believe this is relevant because a regular conversation around here centers around the idea that many folks in tech circles find it creepy or unhealthy for society to have so much info being collected and processed for profit by giant corporations, and how most people outside of tech circles seem not to care at all.