But when you look at it, they're building another Model S.
Not always the best decision, but usually the kind of thought process one goes though.
For sure, there are many struggles that continue for Tesla, but I'm not sure that a new startup building cars from scratch is a way out of that. It looks like jumping out of the pot and into an inferno to me.
But the sorts of people doing this seem to be the ones that might enjoy the challenge involved.
Having the option to build something you liked is better than being forced to use what is already used 'because it exists'.