I think that is entirely up to Toshiba/WD. The profit margin on NAND is so astronomical and the price charged for it is so completely decoupled from the cost of production (which is as close to nothing as anything gets) that they could afford to just absorb the 'loss', but it might mess with their projected schedules of how much they had expected to make, so I could see them jacking up the price to compensate. The market and society in general seems to be content with permitting the NAND manufacturers price-fixing even when it's become absurd (do a tally of the raw materials and processes involved in producing 1TB of modern mechanical hard drive storage compared to a dumb regular parallel array of 1TB of NAND gates... it's ludicrous) so they've got whatever flexibility they feel like using.