Kinect was on the top of my list. When I used Kinect, it seemed quite magical (and I'm jaded enough that few pieces of tech makes me go that way). I really suspect a Kinect from Apple would have been handled differently.
Nearly all of Microsoft's own promotional stuff is extraordinarily bad, especially in comparison to Apple.
They will announce stuff before it's ready so when it does arrive there's no buzz about it. BUT it's a necessary culture for them because of the way their business interdepends upon their partners.