Great point - I will update. For those reading here, BBB stands for the Better Business Bureau. It is a US based nonprofit that tries to collect and address complaints about small businesses. Very well known in the US.
As a former owner/operator of a small golf facility, I have experienced this diet-extortion first hand, and heard about similar experiences from other owners of similar businesses in our area (Chicago).
https://abcnews.go.com/Blotter/business-bureau-best-ratings-...