It took me a while to understand what BBB is, maybe the author should have taken into account that non-american readers don't know what it is.
As a former owner/operator of a small golf facility, I have experienced this diet-extortion first hand, and heard about similar experiences from other owners of similar businesses in our area (Chicago).
https://abcnews.go.com/Blotter/business-bureau-best-ratings-...
It doesn't take much effort to spell out what the acronym is when you first introduce it, and you do your audience a disservice by not introducing it.
Of course you can google it, but the point is you're making people go out of their way to understand what it is that you're talking about.
Be conscientious people, and FFS (for fucks sake), spell out your acronyms.