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This isn't limited to travel-oriented sites either. I went to Lens.com the other day to price-shop some contacts, and my price at checkout (right where you're putting in your payment info) was something like $15 more than in my cart! Even accounting for taxes. It was still an okay price relatively speaking, but I immediately left, because there's no way I'm rewarding that behavior.

Of course, I then got the "you left something in your cart" email.

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They are kind of 'forced' to do this to compete on the contact-lens-price aggregator sites.

Kind of like how hotels have had to add 'resort fees' to obscure the real price of a hotel room.

If you want to avoid this nonsense, try Daysoft in the UK. Great prices, no prescription needed, and fast shipping to the US.

" was something like $15 more than in my cart!"

This is infuriating.

I think I would call them and wait on hold just to give tell them how I'll never shop there again.

It should definitely be illegal.

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