Smokers become desensitised to the warnings really quickly from looking at them every time they smoke.
I was just in a vape shop in the American south for the first time a few days ago.
They are presented as technological marvels. No noticable gory death warnings.
There are several different vape models out in the store center plugged in for you to try out. Everything is extremely clean and shiny, it basically looks like an Apple store. The juice is kept behind the counter in bottles that are backlit with a pleasant blue light [1]. The store is also lit from above by those lightbulbs that have the vintage looking exposed thick filaments [2].
Everything about the store screams, "This is healthy, this is the future, this is cool"
The actual vapes available for sale are locked in a display cabinet, making it feel as if they are as valuable and desirable as jewelery. Behind the counter is a counterculture looking person with guages and tattoos and a laid-back but professional attitude.
Completely different from a typical tobacco store.
There are also ads out on the counter about CBD oil and how it's totally not illegal, so you should definitely give it a try.
I'd imagine the presentation is much the same in California.
[1]: https://s3-media2.fl.yelpcdn.com/bphoto/YNiG2iB_3prcuo0araZY...
[2]: https://cdn.shopify.com/s/files/1/0903/0788/products/Thomas_...
All the price raising on tobacco has done is push revenue into the black market, invent crimes from nothing and turn otherwise honest people into criminals.
Here is the evidence of the public health meaures:
https://www.health.gov.au/internet/publications/publishing.n...