This comic about Orwell's and Huxley's vision of things really lays it in simple terms (https://twistedsifter.com/2010/06/the-saturday-strip-week-13...). The source is, of course, very interesting to read.
Between "do it" and "don't do it"? Well obviously no. But compared to getting thrown in jail? Obviously it's better?
A ban by facebook could literally be lifethreatening?
Same way I can be "sure" my bank is going to keep my money safe and give it to me when I need it?
It's not a stretch from today to imagine living on company-built cities with private security, paying rent and utilities to the company, with contracts and EULAs serving as laws in all but name.