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msoad

How does gender of the CEO matter here?

[edit] now I understood. sorry

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Because we're trying to figure out which company the author is alluding to. And the author stipulated female CEO.

Sometimes a cigar is just a cigar and not "zomg tech sexism!!1!", Sigmund.

I guess because of this quote FTA:

> And what happens when the company gets a new CEO? What if she decides to break up the company again?

Isn't the "she" here refering to a potential new CEO? I assumed it was akin to the style of academic writing where you use she instead of he to refer to a person whose gender is unknown in order to fight gender stereotype or something similar (example: "the developer, when she sees fit, can[...]")

Is this really a style though? I always assumed it was due to writers being non-native english speakers, and applying their primary language's noun gendering to english (In my case, in French all nouns are gendered)

Yes, it's really a 'style'. Some people switch between feminine and masculine pronouns too.

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