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It's not exclusively about privacy. At the end of the day Apple is still a corporation beholden to its shareholders.

So if we cannot trust the company, we are left with two options.

1. Nobody (decentralized), like Bitcoin.

2. USD cryptocurrency, created by the US government.

USD (and all other currencies) are already a tokenised currencies

Not required. All Apple needs to do is allow the purchase of said item through your "Apple account". The retailer won't know who exactly bought what, neither will your bank. (In the Netherlands the banks are going to sell the 'who-bought-what-from-who'. The bank will simply receive your monthly list of purchases without the data). The question is: would that work?

1 iBuck: $999.

Or

$1.333820449136241002 = 1.333739068902037589 PentiumSX837$