I was JUST thinking about how there should be something like this last night after picking up a six pack. Big picture ideas I thought of (without really thinking through everything:

- Would be cool to track check-ins on beer via photos of labels. Recognize label to check in. As someone else said below maybe a barcode would be better.

- Partner with bars to give out coasters that include QR codes which match up to the beer served to handle draft beers.

- Start offering notifications for recommended beers in your area. If Beerby notices that a user really likes Dogfishhead IPAs, maybe they get a push notice when x bar has 90 minute on tap.