Not people who just want to get high. Heck, I do that myself. Just seems extreme folly to have poisonous snakes bite you on the tongue. Right near the brain.
I would argue its a combination of miserable life circumstances and lack of availability of better options. Have you ever heard of the drug Krocodile? It's most prevalent in Russia, a cocktail of horrible chemicals cooked down with a little codeine. It's a death sentence if you use it for a year, and not a nice death either (consider this a massive understatement). Even the people who use it know this, they just lost the will somewhere along the way to care.