Because FB launched it, and currently appears to have the most control over the project. At the same time, people don't actually take the time to understand the governance model.
> Does Facebook have more decision power than Visa, MasterCard or any other participating corporation?
No. They get a seat in the governance organization, which they hope will be about 100 organizations at launch (so they get ~1% of the vote.)
> Or is Facebook simply the main vector Libra will be promoted with?
For now, looks like it.
> Would Libra still be a project if Facebook was (hypothetically) shut down?
Yes, it would. Again FB will have just 1% of the control at launch.