FB exerts increasing control over, and insight into, financial transactions. Alongside excessive insight into most other aspects of personal lives. The result becomes the sort of MegaCorp that cyberpunk novels are built off of. Except, you know... I don't think William Gibson ever expected the future megacorp to have sprung up from an undergrad pivoting his Hot or Not rip-off.
See, for instance, the fiction of https://en.wikipedia.org/wiki/William_gibson
Unless they’re referring to the dystopian feel of this whole thing, which is more likely.
Cyberpunk on the other hand is just a science-fiction genre, which mostly play in futuristic orwellian dystopias and people like to draw comparisons to them.
[0] https://www.activism.net/cypherpunk/crypto-anarchy.html [1] https://www.chaum.com/ecash/ [2] http://www.weidai.com/bmoney.txt [3] http://unenumerated.blogspot.com/2005/12/bit-gold.html
Cypherpunk refers to the same basement techno club but the freedom and rebellion comes from the privacy and inviolable secrets enabled by cryptography.
edit: Better comment below me, cyberpunk is very much set in economic dystopias, and the rebels are tech hackers.