And that isn’t the allure anyway. The people who run Alamo have concentrated so hard on customer experience that it’s almost embarrassing to the other theaters.
1) Nobody takes your ticket. Buy it online and walk directly to your seat.
2) no advertisements for liposuction of real estate before the movie starts. The media playing while you wait is interesting clips that are relevant to the movie you are about to watch. When I saw “hackers” there, it was a bunch of hilarious old computer ads from the 90s, music videos of the soundtrack, etc.
3) if you talk, text, or arrive late you get kicked out. People follow this rule.
4) There might be some alternative revenue stream[1] but it doesn’t feel that way. It feels like you exchange money for a ticket to a movie.
Honestly Alamo feel less hip, and more like it’s run by cranky old cinema buffs that want you to shut up and pay attention during the movie. It’s like a theater for adults.
[1] at other theaters it feels like they don’t care about you buying a ticket, and the ticket is really just an excuse to sell you extremely expensive popcorn.