The frustrating thing is this is such an anti-pattern that we _still_ get emails from potential customers requesting the cost of shipping to their country.
If it’s not present (or too well hidden) I usually try another website.
I too hate the unpleasant surprise of high shipping costs
The next question I always get is about how annoying it is to go make an email address in the middle of checking out is. I personally always have a shell open - I'm a command line person. So I just run a script, `nem spammystore-com190621`, done. (And then `dem spammystorewhatever` when they start annoying me.)
I've fantasized about writing a browser plugin that scans the page for entered email addresses and shells out to create them on submit, but (a) I'm not even sure that's entirely possible anymore, and (b) wiring my browser up to something that runs sudo on remote machines seems like maybe not the best idea I've ever had.
But I guess the easiest way would be to throw all the email into a catch-all inbox and filter it by mailbox.
Anyway, I've stopped doing that after I got locked out of a store because I couldn't remember the address I registered, and it would neither let me reset my password without I entering my email or create a new account with the same data of one that already existed. Luckily this one a shitty store so getting locked out was a gain, but the odds of this happening to something important are not low.
These days I tend to find that Google tabs work well enough that I don't really get overwhelmed by all the email going to the Promotions tab.
I think if you’re on OS X that it would be easier to write a small automater action that you register as a service that after you select some text and right click it it parses the text and calls the shell command.
I'd be surprised if there isn't a service for that.
All they had to do was not be greedy-- I probably would have paid up to $10 for shipping even knowing it was inflated, even knowing I could probably find the item cheaper, just to get it over with. If you can't land that kind of sale you're doing something wrong. Of course, maybe I'm the idiot and they're making bank by ripping people off, but I wouldn't want to have anything to do with a place like that.
I think you meant "all they had to do was use enormous volumes to benefit from being a logistical priority and huge economies of scale in their shipping process."
Without further context (or an exact weight, or whether they were gonna use an expedited or overnight service) it's hard to say how cheap they could go, but $25 seems too high. Either the seller is really small scale or they need to renegotiate their rates.
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\* We're big enough to have a bit of negotiating power, especially with smaller/regional carriers, but we're nowhere near Amazon-scale.
In my view, there are 3 bits of effort for shipping:. Pickup, transit/routing, and dropoff.
Pickup and dropoff are the parts which could benefit from volume, but dropoff can't benefit from volume in the e-commerce case. Pickup and dropoff should cost the same.
That means, in the worst case, a small e-commerce seller sending only 1 item per day could expect to pay double, since they pay the pickup and dropoff price with no volume discount.
Prices for delivery services don't reflect that though, suggesting market inefficiency.
It can come close. Most US carriers (or at least most of the bigger ones) offer a USPS hybrid service (e.g. UPS SurePost, FedEx SmartPost, etc.) that delegates to USPS for the last-mile delivery/dropoff. Unsurprisingly, these services tend to be cheaper than standard "ground" services, since USPS is already driving mail trucks to every mailbox (or at the very least every neighborhood) so their costs are more constant (not entirely constant, since a package takes up more space on the truck than the usual junk mail, but more constant than UPS or FedEx having to drive a truck for a one-off delivery).
But yeah, absolutely brand-new startups will have higher costs. Those go down pretty quick, though, and it might even be okay to take the loss on those initial customers (and assign it to "marketing" or "customer acquisition" or however else you wanna record that in the books).
People absolutely expect to pay for fast shipping; people just expect baseline slow shipping to be free.
> What if they're in another country?
Depends on the industry you're in, but it seems a lot less reasonable to expect free international shipping, unless you're buying something that costs high-three-figures or four-figures.
> If they only order one small item, the shipping cost is a very large percentage of the total cost to the seller.
USPS and hybrid shipping options can be relatively cheap, for domestic shipping.
> you've now priced all your items with the assumption that they're only buying that one item
You could always offer multiple-item discounts at that point.
Actually, they really aren't, not for private shippers. If your item is tiny, you can ship it for around $3 by 1st class; if it's over 1 pound, it's not going to be cheap. For something that only costs $5-10, that's very significant.
>You could always offer multiple-item discounts at that point.
People look at initial price first, and won't see your discount until later. The competitor with a cheaper per-item price will get the sale.
If there are no shipping options, I shop around for the same product elsewhere, express post is usually only $10AUD more and will sometimes arrive 1-2 days later, usually never more than 4 days. Couriers for $30AUD will usually definitely arrive 1-2 days later. Even ordering internationally can be faster than standard post to my address these days.
So I usually bail out of a transaction if there's no shipping options, its easier to just find another source than it is to ask and arrange for shipping personally.
But a similar sized package from an Australian seller will often take three days for the vendor to send then five days to get to Launceston and cost $15 for shipping.
I understand all the factors at play, but still...
I've had parts come from Germany to Perth in 3 days. On the mid-cost freight option. Via Frankfurt and then Singapore.
Australia Post is an essential institution and somehow they manage to be entirely useless.
A shipping estimator should be available on the product page. That's where I need it.
For Austria they use the German shop, but Germany has different VAT and a lot of sellers don't ship to Austria.
When ordering it didn't show how much it cost and if shipping is possible at all.
I don't want to see a Google shopping result saying "Get these shoes for only $10", only to find shipping is $35.
It should be illegal to advertise a product online for anything less than the cost to have it delivered.
Eventually, you get trained to just go to Amazon.