Let me start by saying that I am not running for elected office because it's a really hard job; even though I might believe I would do it with more integrity and rationality than the next person, I'm also smart enough to realize that everyone thinks that way and I'd probably end up within a standard deviation of average corruption.
What I'm saying, seriously, is that we need a society-wide blameless post-mortem on social networks. It needs to be a slow, careful discussion, where all the stakeholders have their voices heard, and we decide what is good for us all. I don't know that we need them at all, I'm not sure they provide ANY value to ANYONE, but as a non-user I'd of course be open to persuasion by current victims. Erm, users. In the meantime, it should be illegal to operate a social network. Nobody needs to go to prison yet, even though I think it's horrifyingly clear at this point that the ethics are out the window.
One obvious one: advertising and public conversation must always be separated; the same way no public schoolteacher may read scripture in class, it should be illegal for an internet service that hosts public conversation (e.g. Twitter) to allow sponsored content.
We should also establish guidelines for addiction. After cigarettes, drugs, sugar, etc; we should as a society be prepared to understand the various forms that addictive products can take and regulate them aggressively before they become serious problems. UX patterns like infinite scroll, pull-to-refresh, and push notifications are particularly suspect.
I also think we should close the apparent loophole in COPPA that allows parents to post photos of their children on social networks.
> that they have to hire moderators (which they already do?) or do you want to make it illegal to post "bad things" on the internet?
I tend to come down on the "free speech" side of these issues as much as possible; I would prefer unregulated public fora that (perhaps by requiring identity verification) encouraged good-faith participation in substantial discussions. I think if you are just fooling around, maybe you should head down to the bar and get drunk with your friends and do your shit talking there.