It took me about 10 attempts to properly parse what the intended meaning was. Perhaps my English skills aren't that good.
Thank God, I thought that was just me. I read it like 3 or 4 times and only understood after I read the first few sentences in the article.
No, it's pure titlegore.
I was unable to parse it too. I'm Italian (that says it all) my English is not stellar, but usually I find my way around with English. Not this time though. :)
I can read it just fine and English isn't my first language.