I work in the US and since the Great Recession the swag that we used to get around the office (e.g. t-shirts, ice cream days) have really dried up. Spending on buildings, on the other hand, has increased rapidly.
Last year I went to a meeting in France that was held in a rather old building in Grenoble. It was a day long meeting so they brought in a boxed lunch for everyone. Shocking. There was some sushi, chicken in pasta, hot rolls, chocolate cake, and two small bottles of wine and water. It was fantastic.
I was slow on the uptake, but then it hit me, given a choice between spending money on people or things, they chose to spend it on people. Honestly, a total shock for me.