>the world has never seen
Credit cards already have similar data, no?
Credit cards already have similar data, no?
Think of it like a DNA string of datapoints about you online. Stored in a hash so it can be shared across platforms.
If $USER meets this CONDITION then show THISAD
Everywhere we look, someone is trying to create a new method of tracking. ISPs are high-jacking sessions, 3rd party apps on your phone are taking everything they can get their hands on, "smart-home" products that are always listening, shopper club cards, toll-transponders tracked silently by municipalities (off of toll roads!), license plate scanners, CCTV with facial recognition.
Everything is being collected. To what end? At some point, we have to hit peak-marketing where this data becomes mostly useless as our behavior will be perfectly predictable at some point in the future.
Hadn't heard of that before. Gross. Although I can see it being helpful in answering some planning questions. Take Seattle with two competing bridges, 520 (toll) and I-90 (no toll). How do rates/congestion effect which bridge commuters take?
I wish this stuff was made more clear. Unfortunately, with license plate readers everywhere, it's just becoming more and more a given that your car gets tracked through major intersections/choke points. While it's going to vary what people do with that data, it's pretty safe to say someone is holding onto their share of it long-term.
Big Brother is here and has matured into Big Daddy ;)