As a high-tech (electrical tech?) geek, i love low-tech magazine. One thing that this article (and many of their other ones) does is to highlight how incredibly wasteful our lifestyle is energy wise. Sure we can be impressed by 95% efficiency motors of new electric cars, it is still +150'000 watt used to transport 70 kg of human flesh. Compare that to 75 watt of pedal powering your transport. Not saying we are going to replace cars with bikes, but it's good to remind ourselves how much energy we actually use in real numbers.
It's like we all have our own army of personal slaves by the thousands that run on ancient sun light to power our excessive needs..