They're an expensive maintenance chore. A broken down escalator drags down the whole property
- Mitch Hedberg
https://www.gizmodo.com.au/2018/10/catastrophic-escalator-fa...
The taller the step, the shorter the escalator. Doing that saves space and money.
Then again, there's some reason they do it, and I'd guess cost is part of the equation. I just don't think it's quite as simple as you're stating it.
Edit: I'd actually bet that a large part of the calculation is cost of retooling and changing the standard, which would involve having a whole line of incompatible parts to manage.
This reminds me of the first time I went to /r/gore. I'll just say the scene involved an escalator.