You don't need to look at the button to use it. I forgot exactly how the Audi one works but once you're used to it, it's like: Press, Turn right twice: Map. Press turn left once: Audio player. Press: Play. You don't need to look at the controller and, when you're used to it, you don't even need to look at the screen. With touch screen, you'll never get used to it to the point of doing anything without looking at it.