Myspace is indeed effective in getting artists signed. The internet is a primary tool today for labels to find artists to sign. It is the primary A&R mechanism. That said, the definition of success here is "getting signed". They did not sell much of anything until they were signed. After they were signed they went to #1 in UK. I can tell you I never heard of the Arctic Monkeys in 2004 for example.

Also you may not have said the arctic monkeys give away their music, but you were refuting my article, and my point is about giving away music on the internet. So if we are not discussing giving away music, then you are not really being responsive to the subject of the article and your disagreement is seemingly misguided.

specifically, the relevant paragraph is as follows:

"Second, there is no evidence at all that free music on the Internet is an effective (i.e. successful career building) marketing tool. There have been no blockbuster successes that have come from, for example Garageband availability. I don't think you could even count more than a handful – if that – Internet-based artists making a living from music."

The arctic monkeys are not "internet based" and they certainly are not giving away their music.