I am really amazed by the irony in the writer's bio:
"I’ve held senior positions at large global companies including IBM, Nortel, Siebel Systems (the world’s leading provider of CRM solutions acquired by Oracle), and Sybase..."
"I’ve held senior positions at large global companies including IBM, Nortel, Siebel Systems (the world’s leading provider of CRM solutions acquired by Oracle), and Sybase..."
April comes into a startup that has a proven business model and brings it from 30ish people to IPO or acquisition. She is extraordinarily intelligent, technically knowledgeable, approachable, and successful. She is one of the key people in the Toronto tech scene, and even if she cut her teeth on big tech, she really is a growth phase startup person at heart.
With respect to this post, I actually don't care much for it, but some of her other ones are gold. Specifically I've liked:
http://www.rocketwatcher.com/blog/2010/10/marketing-metrics-...
http://www.rocketwatcher.com/blog/2010/05/a-new-marketing-fr...
http://www.rocketwatcher.com/blog/2010/11/startup-marketing-...
http://www.rocketwatcher.com/blog/2010/09/competitive-intell...