Indeed you won't solve the problem by finding people with no ulterior motives. Instead, the least-bad chance you have of solving it is to make the base platform small enough that the Too Big To Fork problem
https://news.ycombinator.com/item?id=6807380#6810259 is kept under control, so that competing implementations (and the threat of competing implementations) will help to keep the implementers honest, or at least more honest than they would otherwise be. Instead the Web started as an overly large platform, and fell increasingly under the control of its small group of large implementers (partly) as a result; then those implementers, for a variety of reasons, predictably made the platform even larger and more unforkable, which in turn squeezed out some more of those implementers. The strange thing is how many observers were cheering this process until pretty recently.