Every political or social collective/group/movement/whatever wants to be seen as hip and cool or whatever. So, the fact that alt-right individuals market themselves this way should come as no surprise. It also never came as a surprise that the center-left labeled themselves #TheResistance when they already had a monopoly on the popular vote and a monopoly on mainstream press and hollywood, which is just shorthand for saying that they marketed themselves as hip and cool and edgy (or whatever) even though they are quite clearly the dominant culture. How many anti-Trump SNL episodes must there be for this to be patently obvious?
What percentage of speakers on college campuses got deplatformed due to being right-wing vs. left-wing in the past decade?
If the right-wing doesn't harbor the counterculture, but rather the left-wing still harbors it, then why were electoral models so blown to bits in 2016 thanks to phenomena like Trump supporters not identifying as such in polls/surveys?