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Comment by aberman | Hacker News Reader

I think you are being a little melodramatic. This is to vet an idea, not a sustainable way to build a business. I even said that it could/should be more of a thought experiment. And besides, I'm not recommending that you maliciously and deleteriously deceive people.

pg on naughtiness: "Though the most successful founders are usually good people, they tend to have a piratical gleam in their eye. They're not goody-two-shoes good. Morally they care about getting the big questions right but not about observing proprieties. That's why I'd use the word "naughty" rather than evil. They delight in breaking rules--but not rules that matter. This quality may be redundant, though; it may be implied by imagination."

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Sorry to say, Rich, that was not the response I expected.

AFAIC, there is no gray area here. I have argued (yes, many have disagreed with me) the same for years here.

A little background...

I have seen more deals than you can imagine ruined because someone lost trust. As simple as that. The salesman fibbing to his wife on the phone in front of the customer. The contractor paying the 3rd party vendor a little extra to get his customer's deal. I even saw someone lose a million dollar deal because he took his customer for a ride in his leased car with the speedometer disconnected.

And the reasoning was always the same: "If he could do this little thing to someone else, what will he do with my big deal?"

It's not a matter of what is effective. It's a matter of what's right and wrong. For many people (me included, of course), there is no gray area.

I realize that jaywalking != murder, but deception in business tactics is always a big deal. When one has little more than your reputation to judge, all data that affects that reputation is fair game.

I was disappointed with the original post. Calling deception "a little melodramatic" and citing a pg naughtiness quote as an excuse leaves me more disappointed than ever.

>I have seen more deals than you can imagine ruined because someone lost trust.

If you found that (in general) more business deals were lost as a result of being completely honest and outwardly truthful than being deceptive, would you still be involved in business? Completely hypothetical and probably untrue, but I'm curious how strong your ethics are.

I'm curious how strong your ethics are

AFAIC, "ethics" is not a scalar, but a switchable bit, so it's not a matter of strength, but binaryness.

would you still be involved in business?

It sounds like you're asking, "Would I ever sacrifice my personal standards for money?" Then answer is, "No, it's just not worth it."

If I had to compromise my ethics (or any other part of myself) just to improve my chances of making a deal or be more effective in business, I wouldn't even bother. I'd probably just go off and drink beer or write poetry or something like that. You may not like or understand my answer, but that's just the way it is.

Life is just too short to live it any way other than how you choose.

I think there's an important distinction to be made between lying to potential users and lying to friends, family, or business partners.

Morality is ultimately about results. I mean, it would be ok to lie in order to prevent the apocalypse, right?

Lying to users could be justified as a means to an end, if the end is sufficiently worthwhile. Lying to someone close to you has a much greater cost due to its potential to ruin your relationship, create lots of emotional pain, and end up causing a lot of collateral damage.

Things should work out as long as everybody is clear about where the line is: white lies to potential users -- maybe ok; white lies to somebody close to you -- not ok.

> Morality is ultimately about results.

Or it's not. See deontological vs. consequentialist conceptions of morality.

"Nothing in the world—indeed nothing even beyond the world—can possibly be conceived which could be called good without qualification except a good will."

And if you have a good will then you seek good results, so both philosphies end up in the same place, right?

No, not really. The question can be summed up as "do the ends justify the means?".

Are you saying that you believe that nobody should attempt to do smoke tests to measure product demand because you regard that as deceiving consumers? Its one thing to lie to make a sale, a completely different thing to not actually be able to deliver a product nobody ever paid for. The point of view you present seems extremely pedantic.

But, it's not that hard to do a smoke test that doesn't deceive consumers.

What's odd though is the company that everyone looks to as getting consumers the best doesn't appear to do any of this sort of validating.

How would you recommend doing it? Which company are you referring to?

The company I was thinking of was Apple.

I think interviewing people is a good idea. The fact of the matter is at the "idea" stage you don't have enough information to present to people to really give them a feel for if your specific product is viable. But by interviewing a fair number of people, you can understand what their legitimate needs are and what they're willing to pay for it.

Of course it's not foolproof, but I think it will actually be better than the approach given in this blog.

You can still test ad copy and landing page copy that promises a future product in exchange for an email address.

I'm not recommending that companies do this to figure out how to acquire customers.

I'm saying a person should do this to help determine whether an idea is worth pursuing.

So if they said that "We are waiting for more customer response before offering this service" would that be fine?

did you expect a profuse apology?

If I had more time, I'd go through all your previous HN comments disparaging WePay for different reasons. Somehow I doubt your motivation for doing so is a sterling commitment to morality. If it was, I doubt you would introduce your criticism with: "A company built to handle other people's money...", and instead, just focus your criticism on the point you are attacking.

No, that's really what Ed's like. He's also _really_ not OK with you smoking up to relax ("You have trouble reading and writing and 'rithmetic, so you need a little chemical help. You pussy."); I'm pretty sure he also once posted he'd never work with you if you pirated software. I've been surprised by many things he's said. I think he's coming from a principled place.

That doesn't mean I agree with him totally... but I don't think he's gunning for you.

If Ed's disappointed with you, someone else in the real world who could be vital to your business is going to be similarly disappointed. Why not figure out how to fix it? You're going to be successful either way, we all know it, but for the most part nobody in the real world is going to give enough of a shit about you to get past the first negative reaction they have to you. Might as well use Ed as a scientific curiosity.

Thanks for the memories, Thomas (I think).

I remember that drug post from a few years ago. If was about an English PhD who posted that he needed drugs to cope and I really ripped into him. I wasn't upset so much that he "smoked to relax" but that it ended up here, where it could have easily been misunderstood by someone impressionable (and young). I got shredded by my fellow hn'ers that day. Amazing that you remembered it.

You're right, I won't work with anyone whose ethics I suspect. Pretty simple, I think.

For the record, I'm certainly not a saint. Once you get to know me irl (hopefully that will come about some day), you'll see. It's just that I have never found any substitute for pristine business ethics, and I occasionally point that out here. The feedback, both kinds, is usually quick and predictable.

I'm not disappointed, just concerned, that's all.

For what it's worth:

I winced at the "tell them we're oversubscribed" recommendation, but didn't think less of them for it.

I am in exactly the same point with a product right now and wish I could find better advice than "make stuff up and throw it out there to see if it sticks". Credibility is expensive. I can't burn it on cold emails. You may not think I'm a liar for pulling that stunt... but you're not going to jump on the next email I send out, and I can't have that.

But, I sell to F500's, and WePay sells to neighborhood soccer teams. It probably worked peachy for them.

I think you're deeply naive about how human ethics work. You really cannot easily judge someone else until you have walked a mile in their shoes. I see it a lot: people thinking that character is more important than circumstance, when the reverse is true the vast majority of the time. Character really counts for very little, and in any case you cannot reliably infer much from the ethics of decisions in one circumstance to predict behaviour in another circumstance, unless the circumstances are similar in ways that match the causal reasoning of the agent making the ethical choices - and that reasoning is a hidden model, requiring you to read minds to figure it out, or saving that, hanging around that person for months and years.

For example, things like jaywalking - did you know that jaywalking is statistically safer than crossing the road at a pedestrian crossing in the US, on a per-crossing basis? If you knew that, would it change your opinion of the "ethics" of someone who broke that law? Some people put staying alive at a higher premium than obeying the law. But someone who didn't know that may just think they're a jackass.

It's also easily gamed. When people have such a simplistic and naive view of ethics / morality / character, their adversaries can put on little morality plays to fool them into a false sense of trust.

You're equating ethics with the law. They are not the same. In some circumstances, it may be seen as ethical to break the law. One that comes off the top of my head would be... what if you're wife is going into labor and you need to speed to get to the hospital? Obviously the scenario presented has its own set of circumstances, but at face value it could be seen as ethical to do so. Or, how about to speed-up and pass someone?

No, I'm not. I'm criticizing a particular mindset which has rules in mind (which may or may not be the law) and judges people by how closely they follow those rules, on the basis that people who break rules in one area may break rules in other areas, simply because rules are rules.

upvoted and appreciated. thanks for the insight.

Personally, I'm inclined to agree that companies handling money need to be extra careful not to give the appearance of dishonesty.

That said, I can see why you might think it odd to object. All these people have done to respond to your offer is hit Reply, typed a couple words, and hit Send. It's not like you have some of their money.

On the other hand, why not make good on your offer? Tell them you haven't actually built it yet, but if and when you do, the offer is still open... and then keep your word.

No need for you to waste any time. Here they are:

http://news.ycombinator.com/item?id=1959512

http://news.ycombinator.com/item?id=1959304

http://news.ycombinator.com/item?id=1959114

The first was meant as a compliment. I think you have a great idea and appear to be doing a great job with that idea. I have recommended you to quite a few people as the perfect solution to their problem. I wish you nothing but great success.

The other two were in response to a rant about airline customer service on your corporate blog. I thought this was a bad idea and tried my best to explain why. I think the main reason I responded like that was because I saw a young company I cared about potentially making a mistake and I wanted to point it out.

To be honest, I didn't ever remember the 3 previous comments when I responded to this thread. I would have never put 2 & 2 together if you hadn't pointed it out. Thinking that someone giving you feedback because they "have it in for you" can be a dangerous assumption.

I realize that hn is much bigger than it once was, but it's still a great sandbox to try stuff out and fix problems before the rest of the world finds out. Thus the feedback.

Somehow I doubt your motivation for doing so is a sterling commitment to morality.

Do you respond to others who provide you feedback like this? I sure hope not.

"Do you respond to others who provide you feedback like this? I sure hope not."

I don't, no. But most people that are genuine in their feedback about a blog post on a very specific topic don't preface it (every time) with "how can a company that handles your money do such a thing!"

I actually think your feedback is poignant and helpful, but the way you frame it is disingenuous.

I actually think your feedback is poignant and helpful, but the way you frame it is disingenuous.

Fair enough.

Someday someone will invent a compiler for forum comments, so I can get an error/warning listing right away. Until then, I'll just keep trying to improve the process of putting my thoughts into words.

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