Given that Google and Facebook are natural monopolies, what newspapers are demanding seem fair to me. The law just levels the play field. The alternative--breaking up these Internet giants--isn't in the public's interest and probably won't work.
isn't in the public's interest
So, short-term convenience should prevent us from breaking up a monopoly? The long term benefits of having a competitive market far outweigh the inconvenience of having to use tools from separate companies, or buy ad space from separate markets.
> Market fragmentation is unnatural in the software world
Oh yeah, that's why we have one text editor, one operating system, one browser, one CMS, one type of forum software, one chat app, one web framework, etc. Right? Having a fragmented market with tens, if not hundreds of competing solutions would be weird.