Newspapers don’t need a special law to help compete with Google and Facebook
politico.com
politico.com
In my opinion most newspapers haven't showed me something I want to buy/spend money on/visit to collect a few token ad dollars. Did Google really steal your money because I chose New York Times over some random newspaper with lackluster articles/reporting? I feel like even radio and local/regional TV still does a good job of giving me a reason to choose them over someone else.
- one for a "champion sale" that pops up before i even started reading the article
- one once you hit the bottom of the page asking you to subscribe (again)
- one for the monthly article limit (that limit is 1)
Lobbyism can be quite profitable. Why invest money in improving your website when you can invest it in lobbying for a law that gets you a better return on investment?
The internet checks them all and then tops it with letting you choose as many of the big players or none. If anything it has shown to many just how bias news sources can be which means customers who previously had no real choice are not held back anymore.
They need to up their game, be damn sure to publish journalistic pieces and not editorials under the guise of them. If they lost the trust of their core audience they will need to actively focus on rebuilding it and that takes time and may not even be possible for some.
* as others have mentioned some sites are just atrocious either with ad spam or just bad formatting. I do know when my father sends me links from AJC that I cannot view them on my phone as it cuts off half the page but they work fine on the iPad. Its like the link specified the view port size.
There were several large networks:
Associated Press
United Press International
Reuters
Agence France-Presse
etc.
Newspapers generated little unique content. They tended to both act as a distributor for AP/Reuters content, and share their content back into the network.
Another example... The sports, stock and weather pages? Yeah, not always generated by the paper - I worked for the NZ Metservice who had a great business gathering together the feeds and generating the layout, shipping print-ready pages direct.
Along come Google and Facebook who are perfectly capable of de-duping the articles from AP, allowing a winner take all competition among the papers. Add to that the ability to render the data pages themselves from feeds that they can buy and there's a lot less of a reason for the end customer to pay the local news organisation.
The advertising business model demands attention; it’s the only way to assure value for advertisers. Its been the enemy of media integrity for over a hundred years. In our market-worship society we collectively place little value on honestly, and the numbers back that up. Since 2000, over 270,000 newsroom employees have lost their jobs. Despite all the hubbub, only about 25K coal jobs have disappeared in the same timeframe. It’s as if we have ceded verification of truth to a UI provided by a private corporation that is managed by AI systems, instead of other people. Oops.
Unless society supports people being able to dedicate their lives to uncovering truths and righting abuse, ‘speaking truth to power’ there won’t be people that can devote the energy and resources to do that well enough to have a meaningful impact.
Strip away the wire services and the ads and the articles that pay the bills in traffic for a moment. How do we compensate people to do good work on a story that might change the world for the better, or invest all of their valuable skill towards something that doesn’t lead anywhere of immediate value. There are membership models, tipping, merchandise, but what is the right way to pay for this type of work? For most people it isn’t a gig, and not something they can do on demand in a real time marketplace. For most people they just decide to dedicate themselves to that kind of work and go all in, and the best way to pay talented people according to the market is to pay them decent salaries and give them benefits. Only when a journalist can meet their basic needs for living can they devote their attention to fighting the impossible battles they face in the public sphere.
So how does the organization that provides that security for journalists get compensated outside of advertising or state sponsorship?
If we could craft something more beautiful to give to our grandkids, what would it look and feel like?
Asking for a friend.
Nothing survives the network effect, at least this is the lesson I’ve gleaned from the past 50 years of news reporting.
Just from the late 90s to today in America we went from Fox to twitter/Facebook and then automated news site generators.
All of them systems designed to maximize “engagement” to drive ad revenues. The victim ? The pollution of the human noise to signal ratio.
Western society is dealing with a perfect weak spot in our enlightenment values based societies
1) freedom of speech
2) freedom to do stupid things
3) human biological design to be attracted to attention seeking material
4) competitive market pressure
Any solution we could come up with, will never solve for all four constraints.
Create a new BBC? High quality news, well funded ? People will watch whatever panders to their biases instead.
Want to reach out to people ? You have to beat Fox News at their game and race to the bottom.
Want to pass legislation to fix this? Free speech issues.
———————-
In the end society will adapt, we’ll find a lower equilibriums point where we have structures that mitigate the cost of verifying information.
We’ll form tribes, follow fads, limit damage from misinformation, and endure.
But like brexit, there’s no happy end to this situation because the goals and paths available are in direct contradiction with each other.
The masses panicked and now good news is hidden behind the paywall. That’s okay for me. I’m on the inside and I will use my differential knowledge. While those who can’t afford news will be outcompeted by virtue of their having shittier knowledge.
They will be fat. Their unvaccinated kids will die. Their money will go to fund my roads. They will go on Robinhood and Coinbase and give their wealth to me. Their taxes will go to fund art galleries they will find no time to visit.
And in their ignorance, they’ll do all this while taking stances that will only make them give me more. Beautiful.
About the only price I have to pay for this is that they’ll get angry when they face these facts: that they collectively chose a poorer life than available and that they collectively chose to give to those with more than them.
Except we live in a democracy and thus the masses can vote in a leader who can take away all those benefits you get "on the inside".
That example is like saying people who collaborate on a github repo have pricing power.
Finally - the main advantage of newspapers was being able to keep reporters paid and independent.
Today, all news is victim of the news cycle effect and if you aren’t buzzfeed you are either the winner of the network effect or dead.
The network effect was recognized as bad for society as a whole, but the internet has made information gathering subservient to ad clicks.
If this version of the information hunter gatherer society, where people must venture onto the net and hope they aren’t going to eat compromised information, is appealing then sure, let’s lay the blame on the medium.
Is there any way that the government can subsidize newspapers without exerting influence? Perhaps the government could offer tax credits (not itemized tax deductions, but credits against the final amount due) at a given rate for newspaper subscriptions, up to an annual limit per taxpayer? E.g., each dollar spent on newspaper subscription yields a tax credit of $0.75, up to a limit of $150. A newspaper could be defined content-neutrally as printed matter delivered daily to subscribers. To prevent abuse (such as kickbacks to subscribers), the government could require that participating newspaper companies limit the benefits of subsidized subscriptions to (1) delivery of a physical newspaper and (2) online access to the content of the physical newspaper.
Indeed, I'd argue there are you tube broadcasters with high-quality reporting, often better than traditional media.
Also, have you considered the environmental impact of subsidizing use of paper? Why can't it be digital? I subscribe only to the digital version of the WSJ. This has the added benefit of being cheaper for consumer and publisher, increasing demand.
For example they have an anti-regulation bias that they wear on their sleeve editorially and which informs their news reporting.
You might consider the possibility that you like it better because it is consistent with your world view rather than because it is less biased.
Like: "Here's a thing."
Anti-regulation response: "Thanks. I will evaluate it on its merits with the responsibility being mine."
Pro-regulation response: "Oh, was it regulated? No? No thanks. I only accept regulated things otherwise I have to accept responsibility for my own evaluation."
"here is a boeing 947"
"here is drinkable tap water"
This feels a little like discussing whether airplanes are a realistic means of transportation while the rest of the world uses them for years and isn’t really a rational approach towards reality, but rationalizing ones believes. Airplanes are made by the devil, therefore they can’t be good.
The way this discourse unfolds in the US says more about the state of the nation than it says about the practicability of any regulation.
Can you fuck up things with overregulating? Sure thing! Can you fuck things up by not regulating? Sure thing! And while hitting the right balance can be tricky at times, this is not a theoretical matter you can observe it empirical and ask yourself if it works.
I know the tribal partisan divide in the US leads some to leave their head at the door, but come on, this is just silly.
In the US the government mainly attacks them by defunding them (or attempting to).
So, instead of promoting a competitive economy with fewer cartels, there's a push to promote cartels within the economy, ostensibly to... compete?
Nice. These are, indeed, interesting times. Cartel economy it is!
On the other hand, newspapers seems to not know that they are selling.
If it's content or information, then they don't create enough unique and valuable content that enough people are willing to pay enough amount.
If it's content distribution or platform for opinions or civil discourses, they are almost anachronistic.
If it's ads, they simply don't have enough eyeballs.
And that should be true of everything from media outlets to banks to farmers to car manufacturers and shops.
Try hanging out with a different crowd.
My observation is that if you get information from only one source (or only sources of one ideology), and they repeat it over, and over, and over, you'll end up believing it - no matter how intelligent you are. Blind repetition is all that is needed. I've interacted with very smart people who mostly watch Fox News and will believe stuff that a simple Google search would debunk. Likewise for many liberals who have "interesting" beliefs regarding diet or health.
I think good journalism is one of the signs of a healthy society. Whether the government can foster good journalism or not is a different story. But if most journalism is of the Fox News or Huffington Post ilk, your society's "health" is at risk.
Finally, if you really believe government shouldn't be involved, then remove all laws that provide special protections to the press (if any exist). Examples are shield laws almost every state has. If you accept for special government privileges for journalists, you shouldn't claim no government intervention.
The problem is getting information from only one source.
>Finally, if you really believe government shouldn't be involved, then remove all laws that provide special protections to the press (if any exist). Examples are shield laws almost every state has. If you accept for special government privileges for journalists, you shouldn't claim no government intervention.
I never said I agreed with such laws. With shield laws they can say whatever they want quoting "sources".
Same reason as why it is acceptable as a limitation of free speech to prevent proof of ballot choice - while people can and should advocate what they believe it being open leads to all sorts of nasty attacks like vote buying and extortion.
Only if you don't have bad actors. Which, sadly, our current societies are chock full of.
A large non-trivial amount of people use Fox News (and maybe some added sources that are effectively in the same sphere) as their primary and only source of information. And they definitely take it seriously. It has enough veneer of legitimacy and polish and portrays a particular, comforting world view to them.
And of course, if you just have a diet of fringe media, no matter your leanings, that will also impact your view of the world.
Everybody has time, if they are interested, to get informed. Time is only an excuse.
It can literally be a full time job however. If you can truly keep up with world news and details with the best essentially any intelligence agency (or large financial institution) would gladly take you on board for a good rate doing perfectly honest and legal work just from being able to piece it all together and make the proper inferences and connections.
Informed or not isn't a binary but a dizzying collection of them that can wind up ironically mixed with things like DNA pioneers pushing megadosing crankery.
Newspapers biggest enemy are "authoritative sources" and the preferential treatment these "authoritative sources" get. Small and local newspapers are going to suffer as their top enemies ( NYTimes, WSJ, CNN, Foxnews, MSBNC, WashingtonPost, etc ) get the "authoritative source" special treatment on social media and the internet overall. This applies to other smaller outfits like huffpo, vice news, vox properties, etc. As they get squeezed more and more, they'll fold if they are independent or if they are owned by a larger parent companies, the parent company will either absorb them out of existence or slowly shut them down.
When the CEOs of Facebook, google, apple, etc all bend to pressure by "authoritative sources" and pledge to give them special treatment on their platforms, it spells doom for smaller competitors.
Look at how many nytimes articles we have here. As time goes on, it'll get worse and worse. The diversity of news, thought and speech online is slowly being destroyed by a handful of state backed news companies.
Apple, Google, Facebook, etc are each worth hundreds of billions of dollars. NYTimes is worth a fraction of that. Yet the nytimes is able to bully these massive tech companies. Strange huh?
How much would "special treatment" on facebook, google, apple, etc be worth? Tens of billions? Hundreds of billions?
Imagine you had a business and you could force google, apple, facebook, etc to show your product to customers first . How about you could get them to only show your product. How much would that privilege be worth?
Will Google and Facebook drop news altogether? How much would that harm them? Do they just do a deal with Reuters and AP?
Say they drop news altogether. Does that just boost the popularity of aggregators like reddit with less than a billion monthly active users? Does it really change anything for the newspapers?
We don't have to speculate! It happened in Spain.
https://www.reddit.com/r/europe/comments/9f7fmj/this_is_how_...
Google shut down their news product in Spain. Full stop.
I sometimes contribute to The Guardian but the. Aridity in News+ is fun.
Newspapers aren't in the paper business. They're in the news business, and commentary business, and they're really in the business of finding ways to get you to see advertising.
[Edit: Newspapers mostly don't compete with other newspapers because almost all cities are down to only one newspaper. Their only "paper" competition is USA Today.]
You do see some good work in complaints forwarding "name and shame" occassionally where they pressure for resolution about bueracratic failures and dodgy businesses fixing the situation as it is the easiest way to make the problem go away.
See this for a chilling example https://www.youtube.com/watch?v=hWLjYJ4BzvI
Is there any field where you need to pay to advertise someone else? That is abject insanity even if it "worked" it would be a death spiral as short term gaind peter out as nobody wants to mention you.
If you're big enough, you can do direct deals with big enough advertisers and low-level geo-targeting.
isn't in the public's interest
I, for one, would be very interested to see how that plays out. :PSo, short-term convenience should prevent us from breaking up a monopoly? The long term benefits of having a competitive market far outweigh the inconvenience of having to use tools from separate companies, or buy ad space from separate markets.
> Market fragmentation is unnatural in the software world
Oh yeah, that's why we have one text editor, one operating system, one browser, one CMS, one type of forum software, one chat app, one web framework, etc. Right? Having a fragmented market with tens, if not hundreds of competing solutions would be weird.