> While I have no urge to eat food for its ability to imitate meat (so I’m not the target audience anyway)
That's a very short sighted view. This isn't about vegetarianism. It's about the environmental crisis, and the overfishing crisis, that we're currently experiencing at a global level. I don't care whether you are vegetarian or not, we are all in the target market for solutions to these problems. That's what replacement meat and fish are about.