It's a halo product for their am4 platform. I've heard people recommend midrange Intel cpus over equivalent Amd parts because you could upgrade to a top-of-the-line cpu later on that platform, but you couldn't go higher on Ryzen.
But if you are thinking of upgradeability of CPUs you are much much better sticking with AMD, who don't change their CPU socket every couple of years.
Purchasing decisions are not always rational, many times they are just emotion driven. The fear of missing out is hardwired into our brains.