> no reasonable person thought it didn’t
What's a reasonable person? Plenty of "reasonable" people drink Coke every day because the system indoctrinates otherwise rational people into believing that sugar isn't a poison comparable to alcohol. One of my friends, who is an attorney, still thinks that snack foods devoid of fat but loaded with sugar are somehow healthier. Speculating how a rational person would respond ideally isn't very useful in this situation because most people, including those who are well educated, are influenced heavily by their environment and, more specifically, peers and authority.
When you have Zuckerberg and journalists touting the end of privacy as being a good thing(there are plenty of articles and quotes from 10 years ago reflecting this sentiment), as well as surveillance gradually integrating into people's lives through convenience, you bet that most people are going to shrug their shoulders at privacy. Does the fact that people comply with invasion of privacy mean that the issue doesn't matter? Maybe it does if you don't think that the behavior of the masses can be manufactured.
I do agree with you that the current media outrage against social media, Silicon Valley, etc., is essentially the same kind of consent-manufacturing as when they were telling us that privacy is gone and that we should accept Facebook as the lesser evil because it "makes us more connected". I happen to agree with the current manufactured outrage, but I don't agree with the intent behind it. (which I suspect has to do with the old-guard media finally realizing that it's dying and it doesn't like the fact that social media has taken their audience and, hence, their money)