The way we treat night owls is akin to mental health in the 40's.
Not everybody works 9-5, not every job can be fitted into a 9-5. But many of the jobs allocated 9-5 could equally benefit from flexi-time and have those who wake up early come in earlier and those who wake up late, come in later. Covering more hours, and cater for those who are equally not 9-5 people.
It's time work hours got some research, not the people being forced into this arbitrary cookie-cutter mentality.
Some companies already do flexi-time and cater for such people, but time and time again, the media and research go to mentality is in viewing such peoples as an issue in a way that parallels many forms of negative science we have seen historically upon many differences between humans.
People's sleep patterns are not unified, not even binary, and people should be able to find the sleep pattern that works for them and not be forced into all wearing the same dictated sleep pattern.
With that, the way to boost wellbeing of night owls is: 1) Stop treating them as an issue but an opportunity and embrace that diversity. 2) See point one and stop repeating the same mistakes with different categorisation.