The elevator pitch is to make it so when the employee uses the device, the app can recognize who they are, and depending on how the organization has configured the app, either automatically clock them in or out, or just use the facial recognition as an authentication factor
Our focus is on construction related companies (CAT Ventures is one of our investors), where we've had demand for an old school feeling time clock experience, but with modernized features. Our app right now is oriented around each employee using a personal phone, but many job sites, especially with heavy equipment, don't want people carrying personal phones around.