The elevator pitch is to make it so when the employee uses the device, the app can recognize who they are, and depending on how the organization has configured the app, either automatically clock them in or out, or just use the facial recognition as an authentication factor
Our focus is on construction related companies (CAT Ventures is one of our investors), where we've had demand for an old school feeling time clock experience, but with modernized features. Our app right now is oriented around each employee using a personal phone, but many job sites, especially with heavy equipment, don't want people carrying personal phones around.
Having someone else clock in for your isn't always cheating. For example, leaving early so you can drop by the post office on your way home from work to drop off the company mail.
Or the opposite where my wife works: People will punch in for her because she has to go to an off-site meeting or event.
We have the technology.
I know a factory in Chicago that still has huge time-card punching machine from the late 1800's. It's enormous, and looks like a cast iron wheel of fortune. Very cool.
Somehow the company has managed to function for 150 years without adding facial recognition to it.
Previously, I spent I don't know how much time going "now, how long did I actually work last Monday?" whenever I've tried to figure out whether I've worked enough or not (there was, of course, a target hours/week in my contract when I was employed). Now I know, at the push of the button: I worked eight hours, sixteen minutes and three seconds. OK, then!
If that's all factored in then sure, this could be pretty useful.