The article posits that the question of cheating isn't a matter of catching or punishing the students. It's a matter of creating engaging learning experiences and treating students as the teacher's customers. A student will only get from a class what they want to get out of it; seek a grade at any cost and you'll find a way to earn it, seek to learn at any cost and you'll come away better off (and likely with a good grade to boot.)

So the way I see it, a teacher does have two options: (1) try to force students to learn by trying to make "learning" the only way to earn a better grade, or (2) try to encourage students to learn by trying to make "learning" feel like the rewarding experience it should be. Note that neither of these approaches involves catching or punishing students, nor does it involve forcing students to learn in order to achieve a better grade. If in the end you're a student who finds yourself with the same grade as someone who cheated their way through the class, so long as you got what you paid for (an education), why should you care?